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Your Day of the Dead Guide for San Miguel de Allende

November 16, 2017

Day of the Dead Guide

Ah! San Miguel de Allende, a town so gorgeous the whole thing is designated a UNESCO World Heritage site. This charming Mexican town is just plain irresistible during Dias de Muertos, when visitors drift along cobblestone streets past doorways draped in marigolds and the pink spires of the Parrochia jut into a clear fall sky. This beautiful holiday centers on cemeteries, family altars and centuries-old traditions. So how, as outsiders, can we participate respectfully? We wrote this Day of the Dead guide to help answer that very question.

First, a little background. We probably don’t need to say this, but since it’s a Day of the Dead guide, here goes: Dias de Muertos might fall just after Halloween, but it’s not a dress-up, drink-all-night homage to the spooky. (If that’s what you want, visit New Orleans!) Mexican families set aside the first two days of November to remember, honor and commune with their dead without a hint of the macabre.

This Day of the Dead guide will give you a glimpse of the ever-evolving traditions behind the holiday as well as some don’t-miss tips for celebrating in San Miguel de Allende.

Day of the Dead Guide

Every altar says “welcome back”

Day of the Dead Guide

Pan de Muertos Photo: Kerry Maloney @Travelerbroads

Locals erect ornate altars to deceased loved ones everywhere — the public square, our favorite lunch spot, their homes, etc. Festooned with marigolds, the scent of which is thought to attract the spirits, each is personalized with favorite books, musical instruments and more to draw in specific people. On an altar dedicated to the journalists murdered in Mexico in 2017, we found a typewriter, notepad and other tools of the trade. One, dedicated to pets, had a favorite chewed shoe; another, a much used martini shaker.

Common to most altars are alcohol, tobacco and soda — because the spirits are coming back to party. (Those are our kind of spirits 😉

Do yourself a favor and spend a few minutes trying to picture the person to whom the altar is dedicated. Some business owners are even happy to share stories about them.

Day of the Dead Guide

Photo by Jessica Fender

The skeletons are fun, but new

Day of the Dead Guide

Photo by Kerry Maloney @TravelerBroads

It’s a little complicated. But a Day of the Dead guide can’t NOT talk skeletons, right?

Mexico’s indigenous people originally celebrated their dead for two whole months before the Spanish showed up and forbade it. Way back then, there was no concept or imagery of skeletons involved. The skeletons came on the scene in the early 1900s when political cartoonist José Posada wanted to illustrate the revolution without identifying its players. One of his characters — a haughty, well-heeled skeletal woman named Catrina — was drawn to mock those who adopted high-falutin’ European ways. She took off in a big way. People eventually started incorporating skeletal painters, farmers, mothers, etc. into their altars in homage to the deceased.

Parading through the streets as a Catrina (or Catrin, for the gentlemen), is a relatively new phenomenon in San Miguel. One woman started doing it less than two decades ago, and parading started eight years later.

Day of the Dead Guide

Photo by Kerry Maloney

Face painting is mostly for kids and Houstonians

Day of the Dead Guide

Photo by Kerry Maloney @TravelerBroads

As a costume addict and a tries-to-be-conscientious traveler, I struggled with the face painting question. Can I? Should I? In the end, I didn’t want to.

The most grown-up face painting we saw was at a party hosted by the lovely (and super fancy!) Rosewood Hotel, tickets to which included the iconic wide-brimmed Catrina hat, cocktails, face painting and a spot in a small, walking parade for attendees from the party back to the hotel. Spanish was rare (weirdly, everyone seemed to be from Houston?) and one woman had the audacity to tell me the parade was better than Mardi Gras. (Bish, I will cut you.) Basically, after that, face painting seemed a little inauthentic. FYI – There’s another skeleton parade that’s more locals-focused, but we didn’t find out about it in time. Could have been a game changer.

That’s not to say you shouldn’t paint your face! The streets leading into the main square are lined with artist-vendors waiting to do you up. On Nov. 2, we saw adult locals in face paint along with plenty of kids and lots of tourists. You won’t be out of place in the square, just don’t wear skeleton makeup to the cemetery.

Looking for some other Instagram ops while you’re in San Miguel? Here are our favorites. 

Day of the Dead Guide

Photo by Kerry Maloney @TravelerBroads

Day of the Dead guide

Photo by Kerry Maloney

Don’t be scared of the cemeteries

I wish we’d had a Day of the Dead guide before our visit. It took us a minute to figure this one out. There are two cemeteries you need to know about. The old cemetery — called San Rafael — has been closed for 50 years and only opens on Day of the Dead. It’s gorgeous, but there’s not a lot of activity.

The real action is at the Panteón de Nuestra Señora de Guadalupe. It’s newer and completely packed with people cleaning graves; decorating with flowers, candles and personal items; singing songs; drinking beers; and generally celebrating the lives of their loved ones. Roving bands play throughout the cemetery on Nov. 2.

FYI: Hours may change year to year, but the new cemetery closed at 6 p.m. on Nov. 1 and around 7:30 p.m. Nov. 2.

Day of the Dead guide

Kids celebrate Halloween on the days leading up to Day of the Dead. Stock up on candy, or you’ll get stuck fishing for pesos. Photo: Kerry Maloney @Travelerbroads

Know the Day of the Dead schedule

day of the dead guide

Could you say no to this face? Photo by Jessica Fender @TravelerBroads

Festivities run from October 30 – November 2 in different places. The perfectly manicured square — called El Jardin — is typically bustling the entire time and a great jumping off point.

Nov. 1 – 2: Cultural dances and performances in front of the Parrochia and other nearby parks. Check the local paper, Atención, for details.

Nov. 1 at the cemetery: The day that people honor the graves of lost children and innocents. We visited that day, and it was much more sedate and somber.

Nov. 2 at the cemetery: Locals honor adults and the elderly who’ve passed away. It’s not a rager, but it’s much more of a party. Bands circulate through the cemetery playing music, people gather to tell stories and decorate graves, picture taking seems a little less intrusive. (Ask, obviously – Puedo tomar una foto?)

October 30 – Nov. 1: Kids ask for candy in the square. Bring them some, because they are adorable! (And buy it before you get to the square. There’s a fancy candy store there, but it’s pricey and probably not what the kids want anyway.)

Day of the Dead Guide

Photo by Kerry Maloney @TravelerBroads

Note: San Miguel has been an expat town since WWII and a tourist destination for almost as long. Basically, the locals are accustomed to U.S. visitors. So, the etiquette rules in this Day of the Dead guide to San Miguel may not apply if you’re heading to a less traveled area of Mexico. Every town does it a little differently.

Have something to add to our Day of the Dead guide to San Miguel? Let us know in the comments!

(And special thanks to San Miguel de Allende addicts and Traveler Broads “buddies for life” Ed and Richard for all their fabulous advice in advance!)

Need help getting from the Mexico City airport to San Miguel de Allende? We got you!

day of the dead guide

Photo by Kerry Maloney @TravelerBroads

Check out our video version of the Day of the Dead guide



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  • Reply Tracy November 22, 2017 at 7:03 pm

    I had no idea of the schedule, very interesting. Your photos are very capturing and colorful!

    • Reply Maloney November 22, 2017 at 10:54 pm

      Thanks for stopping by Tracy. Hope you can see it in person 🙂

  • Reply Erica November 22, 2017 at 8:09 pm

    This is really cool! I think most people have heard of the Day of the Dead but don’t really know what it’s actually about – I know I didn’t! Thanks for sharing, this is an awesome guide 🙂

    • Reply Maloney November 22, 2017 at 10:55 pm

      Thanks Erica! I think Pixar is doing a movie on Day of the Dead so everyone is going to know soon! 😉

      • Reply Josy A November 22, 2017 at 11:01 pm

        Oooh that’s exciting! I always seem to love Pixar productions!

  • Reply Josy A November 22, 2017 at 11:01 pm

    Thank you for this! I do know about Dias de Muertos, at least I thought I did! This just taught me quite a lot, which just goes to show I have loads more to learn!

    I love your photos and your funny explanations. “One woman had the audacity to tell me the parade was better than Mardi Gras. (Bish, I will cut you.) ” made me giggle out loud. 😉

    • Reply Maloney November 23, 2017 at 8:21 am

      Hehe thanks for reading Josy, we learned a lot too! 🙂

  • Reply Ali Dunnell November 23, 2017 at 12:17 am

    Wow – your photographs are superb. I have visited Mexico before, but have always wanted to visit for the Day of the Dead celebrations, the experience looks amazing. Thank you for sharing 🙂

  • Reply Christine November 23, 2017 at 7:56 am

    What a cool experience! I use to work at a Mexican restaurant in NYC and we celebrated this day there once a year and it was so festive and fun. I can’t imagine how great it must be in Mexico! I would love to visit Mexico to celebrate an authentic Day of the Dead.

    • Reply Maloney November 23, 2017 at 8:22 am

      It was surprisingly easy and really affordable! Hope you get there too! 🙂

  • Reply Jewels November 23, 2017 at 7:57 am

    This was super informative. I appreciated learning more about the fascinating history behind the day of the dead. I’m definitely adding this experience to my bucket list.

  • Reply Angela November 23, 2017 at 9:11 pm

    This was same how Philippines celebrated the day of the dead. Nice photos!

  • Reply Marvi November 24, 2017 at 3:04 am

    Love how detailed your post is! You’ve definitely gave me a thorough overview of how it is celebrated and the traditions that goes with it.. Such a fun way to celebrate the lives of loved ones!

  • Reply Sarah November 25, 2017 at 4:56 pm

    This is awesome! I really appreciate your guide and your efforts to respect the locals and their holiday. It’s definitely one that can easily be “tourist-ified” but it’s so important to remember the reason it’s celebrated. So neat to be able to experience it in person and get a sense of what it’s really all about!

  • Reply Sanne November 25, 2017 at 6:44 pm

    Such a detailed guide. I really want to visit San Miguel de Allende so maybe I should do that during Day of the Dead next year!

  • Reply Beula December 2, 2017 at 1:46 pm

    Very nice post. I just stumbled upon your weblog and wanted to say that I have truly enjoyed browsing your blog posts. After all I’ll be subscribing to your feed and I hope you write again very soon!

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